What is the new face of futuristic fashion? The trend predicts an adaptation to sustainability and stylish comfort. Dollar products have today gone beyond the boundaries of the country and the lucrative export market beckons. Having consolidated its position in Gulf countries the company is now aggressively looking at the rest of the world with collections that promise to redefine evolution. It is the vitality of the brand that will make the decisive difference and brands have to evolve so as to suit changing tastes, times and tempos. Discussions have begun with the country’s leading fashion designers who promise to take the brand to new heights. Dollar Industries Ltd is today ready to fashion a new tomorrow for the innerwear market.

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The History

From a laid-back industry of the Fifties and Sixties to an avant garde market that today is worth about 10,000 crore, the hosiery business in India has undergone a remarkable metamorphosis and contributing in no small measure by visionaries like Shri Dindayal Gupta, Chairman of Dollar Industries Ltd. He accomplished this by focusing on quality, insisting on innovation and forging a series of business strategies that transformed Dollar from a slow moving and self satisfied dinosaur into a lean, agile competitor.From humble beginnings in 1996, the Company has become a force to reckon with in the innerwear market. Today the Company’s reach spans 26 states, making us one of the country’s top five hosiery undergarment manufacturers. Dollar received three national awards in 2006, 2007 and 2009 for the best brand and excellence in Men’s Innerwear from CMAI. The brand has a strong presence in international retail chains like Carrefour and Lulus and a growing market in the Middle East.But Dollar is always looking forward and thinking ahead. Our ongoing mission is to continue to push boundaries to deliver the experience and excitement that our customers expect from us. The Company anticipates a 400 crore turnover by the end of 2012-13.

The Core Team

The Company is in the able hands of four brothers:Shri Vinod Kumar Gupta, Managing Director; Shri Binay Kumar Gupta, Director; Shri Krishan Kumar Gupta, Director and Shri Bajrang Gupta, Director. Shri Vinod Kumar Gupta, Dollar’s Managing Director believes that it is quality that sets the Company ahead of competition. All Dollar products are made with the country's finest yarns and manufactured on imported machines. Our strength lies in the state-of-the-art technology that goes into making quality hosiery products including vests, briefs, thermal wear, casual wear, socks and sportswear that are high on comfort and low on pricing.The Gupta brothers belong to an era that follows the time which honoured ethical traditions of a business enterprise. They are completely in touch with the changing profile of today's consumers. A market that is getting younger, increasingly becoming a global entity, and one that is tuned to trends and aspirations across countries and societies. As the company has grown in size and sophistication, the simple commitment to fulfil its customers’ needs has continued to be its hallmark and the secret of its success.

The Innovation

Innovation and Insight are a way of leading the life at Dollar. Gaining insight into consumer trends is the only way to grow. Our specialized team of trend-watchers keep a close watch on what is happening to the consumers and what are the emerging trends and above all how we can add value to the Dollar experience so as to keep it vibrant and relevant. A designer touch can be seen in the bold graphic prints for Force Designer T-shirts while texture adds its comfortable and distinctive touch to Wintercare Ultramagic. Women too have not been forgotten with our Missy range which has diversified from camisoles and chemises to the most popular leggings which are created from a special textured fabric.

A Strong Network

Nationwide network of representatives and distributors in 26 states across India helps to reach Dollar products to every corner of the country. 17 branches – at Tirupur, Delhi, Jaipur, Patna, Ranchi, Indore, Guwahati, Cuttack, Vadodara, Nagpur, Bengaluru, Hyderabad, Agra, Ludhiana, Rohtak, Raipur and Rudrapur (Uttaranchal)– cater towards the growing needs of our customers. Our strong marketing network has contributed in no small measure to our phenomenal growth over the years whereas strongholds continue to exist in the important markets of Rajasthan, Madhya Pradesh, Maharashtra, Uttar Pradesh, West Bengal and Haryana.

The Speaking Out

The knitted innerwear segment particularly in the men’s category has offered starring roles to Bollywood’s leading men. After Salman Khan, the Bollywood’s original ‘Khiladi’ Akshay Kumar has become the new face of Dollar Club Innerwear. The new commercials featuring Akshay Kumar have hit the air and are fetching rave reviews. In the words of Akshay himself, “I am happy to be associated with Dollar Innerwear because there is a perfect tuning between Dollar and me, since the brand stands as trademark of style for the future generation and I have always been a style statement for younger generation. With a high decibel marketing campaign in Television, Press, Outdoor, Radio, POS and Value Added Services awareness, the recall and health of Dollar Industries are growing by leaps and bounds.

Our Mission

To be an Indian multination company providing trend-setting solutions to meet the discerning needs of global consumers.

Our Vision

To be the most inspiring innerwear brand that will set quality standards for the industry and in turn be a part of the life of every Indian.

Customer Partnership

The benchmark for our success is customer satisfaction. At Dollar we treat every day of the job as a fresh day, looking at the situation with a fresh perspective and thinking on how to get the maximum out of it. Dollar delights its customers through a range of products that not only delivers on comfort but is constantly upgraded to keep the styling in line with the latest trends.

Respect for People

People are the Dollar’s greatest strength. Employees' initiative, enthusiasm and teamwork have built our reputation for service and product excellence. The organization is responsible to its team members, customers and the communities in which we live and work. We developed our business in the context of our customers and support a culture of service. Excellence and initiative are rewarded whereas we promote training, participation and equal-opportunity. Teamwork and leadership are the part of our culture at every level.

Integrity

Business integrity is a way of leading the life at Dollar. The Company is proud to stand by integrity and transparency in all its dealings and ensures adherence to the highest standards of business ethics.

Distribution

Customer satisfaction is our "MANTRA" at Dollar. We not only settle for betterment but for the best at the manufacturing stage and also bring innovations continuously so that our customers receive the product that’s best in terms of both comfort and style. We even have a dedicated team of trend watchers to guide us on how to keep our products moving and relevant in the market.

Dollar lies in its people and we try to provide the best possible work environment to them so that team Dollar works more like a family. Excellence is rewarded, initiatives are appreciated and participation is encouraged so that it empowers people in working with utmost dedication, responsibility and accountability with us being an equal opportunity provider.